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AQUASUR highlights CMPC as official sponsor

The aquaculture exhibition has the paper company as its main sponsor. “Choosing a key partner in every strategic decision is vital,” says Diego Cerboni Filippi, commercial manager of CMPC Corrugados.

Publicada: Monday 12 de February del 2024
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The twelfth edition of AQUASUR, the leading aquaculture fair in the southern hemisphere, will be held on March 19, 20 and 21. The event will take place in its new facilities at Terminales Marítimos de la Patagonia (TMP), a venue specially equipped to host a world-class fair, located at Caletera Ruta 5 Sur, DM 1,030,460.00 Chinquihue Alto, Puerto Montt.

The event will give visitors the opportunity to explore more than 300 stands where technologies, goods, products and services will be presented, allowing the convergence of all the actors linked to the aquaculture industry, as is the case of CMPC, a brand new sponsor of the fair and a consolidated strategic partner of the aquaculture industry.

“The volatility of the context that characterizes the post-pandemic period requires the ability to make decisions quickly and the information we have to do so is key,” says Diego Cerboni Filippi, commercial manager of CMPC Corrugados, the only company in the corrugated cardboard packaging segment with more than one production plant in Chile, and an exclusive plant for the salmon industry located in Osorno.

Indeed, CMPC will participate in this edition as the main sponsor of the event. And not only with the objective of providing integral packaging solutions based on natural fibers, but also with the firm conviction of bringing its customers closer to the advances that the industry is experiencing in terms of sustainability and innovation.

“As the salmon industry, we must anticipate changes in the legislation of the destination markets in relation to the sustainability of the products and inputs used in the production process. What will be the next demand for Chilean salmon from our consumers? Definitely, the circularity of inputs is one of them, not only because of compliance with laws, but also because of its importance for the end user”, complements Cerboni.

“The positive thing is that there is a world of advances that we can embrace. At CMPC Corrugados, we have developed a box for fresh salmon which has already been tested and is even supplied on a regular basis to a customer, allowing the export of large quantities of fresh salmon in a corrugated cardboard box”, points out the executive about one of the most important solutions in the industry today, which also reflects the premise and spirit that mobilizes AQUASUR’s sponsor.

“Gathering good quality data is an attribute that high-performing teams achieve and that is expressed in the decisions they make. Choosing a key partner for each strategic decision is vital. For us, it is not enough to be a supplier alone; we must be obsessed with our customers’ needs. From the packaging we can collaborate to their goals of reliability, competitiveness, sustainability and innovation. The choice of packaging is one more focus of differentiation and allows us to segment the leading companies from the followers”, says Cerboni.

 

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